Our Goal

The purpose of this SOP is to outline the process for creating, organizing, and managing content within Notion, ensuring consistency and quality across all content produced. This process aims to streamline content workflows, enhance collaboration, and maintain a high standard of content output.

What We're Covering

This SOP applies to all team members involved in content creation, including writers, editors, and marketers. It covers the setup and management of content calendars, content briefs, writing and review processes, and publishing protocols.

When to Do This

Use this process for all content creation projects, from blog posts to social media updates. Implement it at the start of any new content initiative and follow it through to completion.

Why It Matters

A structured approach to content creation ensures consistency, quality, and efficient collaboration. By leveraging Notion for content management, teams can maintain clear communication, stay organized, and ensure timely delivery of high-quality content.

Things You'll Need

●     Notion account

●     Content briefs

●     Editorial calendar

●     Style guides and templates

Who Does This

●     Content Writers: Responsible for drafting content.

●     Editors: Review and provide feedback on content.

●     Marketing Team: Plan and schedule content.

●     Content Managers: Oversee the entire content creation process.

How to Do It: Step-by-Step / Guidelines

Step 1: Create a Content Calendar

●     Set up a new database for the editorial calendar:

○     In Notion, type /calendar and select "Calendar - Inline" to create an inline calendar.

○     Rename the calendar to "Editorial Calendar."

●     Add properties to the calendar:

○     Content Title: (Title property)

○     Content Type: (Select property with options like "Blog Post," "Social Media," "Newsletter")

○     Publish Date: (Date property)

○     Status: (Select property with options like "Idea," "Draft," "In Review," "Approved," "Published")

○     Assignee: (Person property)

○     Priority: (Select property with options like "Low," "Medium," "High")

●     Create views for different content types:

○     In the calendar, click on "Add a view."

○     Choose the view type (Table, Board, Calendar) and customize filters and sorts to display content by type, status, or priority.

Step 2: Develop Content Briefs

●     Create a template for content briefs:

○     Set up a new page or database for content briefs.

○     Include sections such as:

■     Title:

■     Audience:

■     Key Messages:

■     Format: (e.g., article, video, infographic)

■     Keywords:

■     Deadline:

■     References:

●     Fill out the brief with necessary details:

○     Use the template to create a new brief for each content piece.

○     Ensure all relevant information is included to guide the content creation process.

Step 3: Write and Review Content

●     Assign writers to each content piece:

○     Use the "Assignee" property in the editorial calendar to assign writers to each content piece.

○     Set due dates for drafts and reviews.

●     Draft content in Notion:

○     Writers draft content directly in Notion, using the assigned content brief as a guide.

○     Follow the style guide and formatting templates.

●     Use Notion's commenting feature for feedback and revisions:

○     Editors review the draft and provide feedback using Notion's commenting feature.

○     Writers address comments and make necessary revisions.

Step 4: Approve and Publish Content

●     Set up a review process with editors:

○     Create a status property to track content stages (e.g., "Draft," "In Review," "Approved").

○     Ensure editors review and approve content before publishing.

●     Move approved content to the "Ready to Publish" section:

○     Update the status property to "Approved" or "Ready to Publish."

○     Ensure all necessary revisions are completed and approved.

●     Schedule and publish content:

○     Use the editorial calendar to schedule publish dates.

○     Publish the content on the scheduled date across relevant platforms (e.g., blog, social media).

Step 5: Monitor and Update Content

●     Track performance:

○     Monitor the performance of published content using analytics tools.

○     Track metrics such as views, engagement, and conversions.

●     Update content as needed:

○     Regularly review and update content to ensure it remains relevant and accurate.

○     Use Notion to document any updates or changes made.

Important Tips

●     Consistency: Follow the content style guide to ensure consistency across all content.

●     Collaboration: Encourage open communication and collaboration among team members.

●     Documentation: Keep detailed documentation of the content creation process for future reference.

●     Feedback: Regularly seek and incorporate feedback to improve the content creation process.