1. Client Information

●     Client Name:

●     Business Name:

●     Contact Person:

●     Email Address:

●     Phone Number:

●     Website:

●     Social Media Handles:

2. Project Overview

●     Objective: Briefly describe the main goal of the Facebook Ads campaign (e.g., increase brand awareness, drive traffic to website, boost sales, generate leads).

●     Campaign Duration: Start and end dates of the campaign.

3. Target Audience

●     Demographics: Age, gender, location, language.

●     Psychographics: Interests, behaviors, lifestyle, values.

●     Customer Persona: Describe the ideal customer the campaign is targeting.

4. Key Messages

●     Primary Message: The main takeaway or the core message you want the audience to remember.

●     Secondary Messages: Additional messages or points that support the primary message.

5. Unique Selling Proposition (USP)

●     What sets the client apart from competitors? Describe the unique benefits or features of the client's product or service.

6. Call to Action (CTA)

●     Primary CTA: What action do we want the audience to take? (e.g., "Sign up now," "Shop now," "Learn more.")

●     Secondary CTA (if applicable): Additional actions (e.g., "Follow us on Facebook," "Share with friends.")

7. Ad Formats and Specifications

●     Ad Types: Carousel, single image, video, slideshow, collection, etc.

●     Ad Dimensions: Specific sizes or formats required.

●     Copy Lengths: Character limits for headlines, descriptions, and links.

8. Budget and Bidding

●     Total Budget: Overall budget for the campaign.

●     Daily Budget: Daily spending limit.

●     Bidding Strategy: Manual or automatic, target CPA, target ROAS, etc.

9. Competitor Analysis

●     Competitors: List of key competitors in the market.

●     Competitor Strategies: Brief overview of competitors’ advertising strategies on Facebook.

●     Industry Trends: Current trends and insights in the client’s industry.

10. Creative Requirements

●     Visual Style: Any specific visual style, branding guidelines, or creative direction.

●     Tone and Voice: Formal, casual, humorous, etc.

●     Brand Colors and Fonts: Any specific colors or fonts to be used.

●     Assets Needed: Logos, images, videos, product photos, etc.

11. Performance Metrics and KPIs

●     Key Performance Indicators: Metrics to measure campaign success (e.g., CTR, CPC, conversion rate, ROI).

●     Reporting Frequency: How often will performance reports be shared? (e.g., weekly, bi-weekly, monthly).

12. Timeline and Milestones

●     Initial Meeting: Date and time of initial meeting or kickoff call.

●     Draft Review: Deadline for the first draft of ads or creatives.

●     Final Approval: Deadline for final approval of ads.

●     Launch Date: Planned date for the campaign launch.

●     Campaign End Date: Planned end date for the campaign.

13. Notes and Additional Information

●     Special Considerations: Any additional notes or special instructions.

●     Client Expectations: Any specific expectations the client has for the campaign.