Contact us
Step-by-step guides
How to Exclude Internal Traffic from Google Analytics 4
Jan 30, 2025
Steps to Define Internal Traffic in Google Analytics 4
Log into Google Analytics.
Click Admin.
Make sure the correct property (website) is selected, then click Data Streams.
Select the website where Google Analytics 4 is implemented.
Scroll down and click Configure Tag Settings under the Google Tag section.
Click Show all under Settings.
Click Define internal traffic.
Click Create to define your internal traffic rules.
Change the Rule name to "Internal traffic" and leave the default traffic_type as internal.
Set the Match type to "IP address equals" and enter your IP address.
Don’t know your IP? Just Google “What’s my IP address” to find it.
and repeat step 10.
Now that you've defined internal traffic, you'll need to create a filter to exclude it.
Steps to Activate the Internal Traffic Filter
Log back into Google Analytics.
Click Admin.
Under Data Settings, click Data Filters.
You’ll see a filter for internal traffic. Make sure it's in testing mode.
If it isn’t, click the 3-dot kebab menu and select the Test filter.
Now test if the filter is working:
Go to Reports ➝ Real-time.
Click Add comparison, then Select dimension.
Search for the test filter name and select it.
Choose Internal Traffic as the dimension value, then click OK.
Click Apply.
Open a new browser tab and visit your website.
Go back to the Real-time report. You should see 1 user under the test filter, indicating that the internal traffic filter is working.
Return to Admin.
Go to Data Filters under Data Settings.
Click the 3-dot kebab menu and select Activate filter.
Steps to Define Internal Traffic in Google Analytics 4
Log into Google Analytics.
Click Admin.
Make sure the correct property (website) is selected, then click Data Streams.
Select the website where Google Analytics 4 is implemented.
Scroll down and click Configure Tag Settings under the Google Tag section.
Click Show all under Settings.
Click Define internal traffic.
Click Create to define your internal traffic rules.
Change the Rule name to "Internal traffic" and leave the default traffic_type as internal.
Set the Match type to "IP address equals" and enter your IP address.
Don’t know your IP? Just Google “What’s my IP address” to find it.
and repeat step 10.
Now that you've defined internal traffic, you'll need to create a filter to exclude it.
Steps to Activate the Internal Traffic Filter
Log back into Google Analytics.
Click Admin.
Under Data Settings, click Data Filters.
You’ll see a filter for internal traffic. Make sure it's in testing mode.
If it isn’t, click the 3-dot kebab menu and select the Test filter.
Now test if the filter is working:
Go to Reports ➝ Real-time.
Click Add comparison, then Select dimension.
Search for the test filter name and select it.
Choose Internal Traffic as the dimension value, then click OK.
Click Apply.
Open a new browser tab and visit your website.
Go back to the Real-time report. You should see 1 user under the test filter, indicating that the internal traffic filter is working.
Return to Admin.
Go to Data Filters under Data Settings.
Click the 3-dot kebab menu and select Activate filter.
Steps to Define Internal Traffic in Google Analytics 4
Log into Google Analytics.
Click Admin.
Make sure the correct property (website) is selected, then click Data Streams.
Select the website where Google Analytics 4 is implemented.
Scroll down and click Configure Tag Settings under the Google Tag section.
Click Show all under Settings.
Click Define internal traffic.
Click Create to define your internal traffic rules.
Change the Rule name to "Internal traffic" and leave the default traffic_type as internal.
Set the Match type to "IP address equals" and enter your IP address.
Don’t know your IP? Just Google “What’s my IP address” to find it.
and repeat step 10.
Now that you've defined internal traffic, you'll need to create a filter to exclude it.
Steps to Activate the Internal Traffic Filter
Log back into Google Analytics.
Click Admin.
Under Data Settings, click Data Filters.
You’ll see a filter for internal traffic. Make sure it's in testing mode.
If it isn’t, click the 3-dot kebab menu and select the Test filter.
Now test if the filter is working:
Go to Reports ➝ Real-time.
Click Add comparison, then Select dimension.
Search for the test filter name and select it.
Choose Internal Traffic as the dimension value, then click OK.
Click Apply.
Open a new browser tab and visit your website.
Go back to the Real-time report. You should see 1 user under the test filter, indicating that the internal traffic filter is working.
Return to Admin.
Go to Data Filters under Data Settings.
Click the 3-dot kebab menu and select Activate filter.