Steps to Define Internal Traffic in Google Analytics 4

• Log into Google Analytics.

• Click Admin.

• Make sure the correct property (website) is selected, then click Data Streams.

• Select the website where Google Analytics 4 is implemented.

• Scroll down and click Configure Tag Settings under the Google Tag section.

• Click Show all under Settings.

• Click Define internal traffic.

• Click Create to define your internal traffic rules.

• Change the Rule name to "Internal traffic" and leave the default traffic_type as internal.

• Set the Match type to "IP address equals" and enter your IP address.

  1. Don’t know your IP? Just Google “What’s my IP address” to find it.

• and repeat step 10.

Now that you've defined internal traffic, you'll need to create a filter to exclude it.

Steps to Activate the Internal Traffic Filter

• Log back into Google Analytics.

• Click Admin.

• Under Data Settings, click Data Filters.

• You’ll see a filter for internal traffic. Make sure it's in testing mode.

• If it isn’t, click the 3-dot kebab menu and select the Test filter.

• Now test if the filter is working:

  1. Go to Reports ➝ Real-time.

  2. Click Add comparison, then Select dimension.

  3. Search for the test filter name and select it.

  4. Choose Internal Traffic as the dimension value, then click OK.

  5. Click Apply.

• Open a new browser tab and visit your website.

• Go back to the Real-time report. You should see 1 user under the test filter, indicating that the internal traffic filter is working.

  
  

• Return to Admin.

• Go to Data Filters under Data Settings.

• Click the 3-dot kebab menu and select Activate filter.