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Step-by-step guides
Set up a LinkedIn Lead Generation Form
Jan 30, 2025
Log in to LinkedIn Campaign Manager:
Sign in and choose your ad account.
Navigate to Lead Gen Forms:
From the dashboard, click on the “Account Assets” dropdown.
Select “Lead Gen Forms.”
Create a New Form:
Click on “Create Form” in the Lead Gen Forms dashboard.
This will redirect you to the form details page.
Complete the Form Details:
Form Name: Choose a name for your lead generation campaign.
Language: Select the default language for the form.
Headline (Max 60 characters): Write a compelling title for the form.
Details (Max 160 characters): Provide a brief description explaining why people should sign up.
Privacy Policy URL: Link to a page outlining how you will collect and manage users' information (this is required).
Privacy Policy Text (Optional): Add a short description of how the user’s data will be used.
5. Select Information to Collect:
Profile Information: Choose which personal details (like name, phone number) you want to collect.
Custom Questions: Add any specific questions you want to ask. These can be multiple-choice.
Custom Checkbox: Add a checkbox to obtain user consent.
6. Write a Confirmation Message:
Craft a message that users will see after signing up. Optionally, add a call-to-action button to guide them to your website or landing page.
7. Add Additional Fields (Optional):
You can include up to 20 additional fields to track specific information, like “Promo = One time offer.” These fields are not visible to users filling out the form.
8. Finalize the Form:
Once you've filled out all the details, click “Agree & Create.”
Your LinkedIn lead generation form is now ready and can be used for sponsored content or message ads in your campaign.
Log in to LinkedIn Campaign Manager:
Sign in and choose your ad account.
Navigate to Lead Gen Forms:
From the dashboard, click on the “Account Assets” dropdown.
Select “Lead Gen Forms.”
Create a New Form:
Click on “Create Form” in the Lead Gen Forms dashboard.
This will redirect you to the form details page.
Complete the Form Details:
Form Name: Choose a name for your lead generation campaign.
Language: Select the default language for the form.
Headline (Max 60 characters): Write a compelling title for the form.
Details (Max 160 characters): Provide a brief description explaining why people should sign up.
Privacy Policy URL: Link to a page outlining how you will collect and manage users' information (this is required).
Privacy Policy Text (Optional): Add a short description of how the user’s data will be used.
5. Select Information to Collect:
Profile Information: Choose which personal details (like name, phone number) you want to collect.
Custom Questions: Add any specific questions you want to ask. These can be multiple-choice.
Custom Checkbox: Add a checkbox to obtain user consent.
6. Write a Confirmation Message:
Craft a message that users will see after signing up. Optionally, add a call-to-action button to guide them to your website or landing page.
7. Add Additional Fields (Optional):
You can include up to 20 additional fields to track specific information, like “Promo = One time offer.” These fields are not visible to users filling out the form.
8. Finalize the Form:
Once you've filled out all the details, click “Agree & Create.”
Your LinkedIn lead generation form is now ready and can be used for sponsored content or message ads in your campaign.
Log in to LinkedIn Campaign Manager:
Sign in and choose your ad account.
Navigate to Lead Gen Forms:
From the dashboard, click on the “Account Assets” dropdown.
Select “Lead Gen Forms.”
Create a New Form:
Click on “Create Form” in the Lead Gen Forms dashboard.
This will redirect you to the form details page.
Complete the Form Details:
Form Name: Choose a name for your lead generation campaign.
Language: Select the default language for the form.
Headline (Max 60 characters): Write a compelling title for the form.
Details (Max 160 characters): Provide a brief description explaining why people should sign up.
Privacy Policy URL: Link to a page outlining how you will collect and manage users' information (this is required).
Privacy Policy Text (Optional): Add a short description of how the user’s data will be used.
5. Select Information to Collect:
Profile Information: Choose which personal details (like name, phone number) you want to collect.
Custom Questions: Add any specific questions you want to ask. These can be multiple-choice.
Custom Checkbox: Add a checkbox to obtain user consent.
6. Write a Confirmation Message:
Craft a message that users will see after signing up. Optionally, add a call-to-action button to guide them to your website or landing page.
7. Add Additional Fields (Optional):
You can include up to 20 additional fields to track specific information, like “Promo = One time offer.” These fields are not visible to users filling out the form.
8. Finalize the Form:
Once you've filled out all the details, click “Agree & Create.”
Your LinkedIn lead generation form is now ready and can be used for sponsored content or message ads in your campaign.