1. Log in to LinkedIn Campaign Manager:

   • Sign in and choose your ad account.

   

2. Navigate to Lead Gen Forms:

   • From the dashboard, click on the “Account Assets” dropdown.

   • Select “Lead Gen Forms.”

   

3. Create a New Form:

   • Click on “Create Form” in the Lead Gen Forms dashboard.

   • This will redirect you to the form details page.

   

4. Complete the Form Details:

   • Form Name: Choose a name for your lead generation campaign.

   • Language: Select the default language for the form.

   • Headline (Max 60 characters): Write a compelling title for the form.

   • Details (Max 160 characters): Provide a brief description explaining why people should sign up.

   • Privacy Policy URL: Link to a page outlining how you will collect and manage users' information (this is required).

   • Privacy Policy Text (Optional): Add a short description of how the user’s data will be used.

5. Select Information to Collect:

• Profile Information: Choose which personal details (like name, phone number) you want to collect.

• Custom Questions: Add any specific questions you want to ask. These can be multiple-choice.

• Custom Checkbox: Add a checkbox to obtain user consent.

6. Write a Confirmation Message:

• Craft a message that users will see after signing up. Optionally, add a call-to-action button to guide them to your website or landing page.

7. Add Additional Fields (Optional):

• You can include up to 20 additional fields to track specific information, like “Promo = One time offer.” These fields are not visible to users filling out the form.

8. Finalize the Form:

• Once you've filled out all the details, click “Agree & Create.”

  

Your LinkedIn lead generation form is now ready and can be used for sponsored content or message ads in your campaign.