Step-by-step guides
How to Find Bloggers to Promote Your Products
Jan 30, 2025
Copy the Blogger Outreach Template
Make a copy of the blogger outreach template before starting.
Search for Bloggers in Your Niche
Use Google to search for bloggers using the following queries:
Top blogs + [your niche]
Best sites + [your niche]
Top influencers + [your niche]
Major bloggers + [your niche]
Example: For offshore talent, search “Top blogs + offshore talent.”
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Review Search Results
Browse list articles from search results that showcase potential bloggers in your niche.
Open each relevant article in a new tab.
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Extract Blogger URLs
Identify the blogs mentioned in the articles and add their URLs to the blogger outreach template.
Tip: If the article does not provide the blog URL, search for the brand name on Google and retrieve the website URL from there.
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Gather Contact Information
Download the Hunter.io extension for Chrome or Firefox.
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Visit each blog URL, click the Hunter extension, and gather the contact details (email addresses) of the bloggers.
Add the contact information to the outreach template.
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Identify Contact Names
Use Hunter to identify the name of the blog owner, editor, or manager.
Alternatively, visit the blog's "About" page to find the relevant contact name.
Add the name to your outreach template. If unavailable, skip this step and proceed to the next contact.
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Complete Your Blogger List
Continue repeating the steps above until you have gathered at least 50 bloggers for your outreach campaign